By Frank Mullen
It’s important for a business owner to understand both the performance and opportunity set of their business in the context of the current market environment. Eking out 2% to 3% sales growth doesn’t sound like an achievement in isolation, but it’s fantastic if we’re in a recession and your competitors are shrinking. Understanding your competitors’ positioning and their financial health will help guide your investment decisions. Adding capacity could be your ticket to continue stealing market share, or it could simply flood the market with excess supply. Having a deep understanding of the market structure and your competitors’ behaviour tilts the odds in your favour to stay one step ahead of the competition.
At EdgePoint, we believe investing is best when it’s most businesslike.
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